The Pros and Cons of Big Events in Your Company
Not all events have to BIG, Eventful Projects can create success for your small events too.
Did you know, to have a BIG MASSIVE impact out of your event, it doesn’t have to mean you run a big event every single time.
Not all events have to BIG, Eventful Projects can create success for your small events too and in the world of event planning, it’s easy to fall into the trap of thinking that bigger is always better. We see massive festivals, extravagant launches, and expos covering huge spaces, all of which can leave smaller gatherings feeling a bit overshadowed.
But it’s important to remember where the charm of the intimate gathering meets the vibrancy of our diverse culture, we’re here to remind you: not all events have to be big to make a significant impact. Your impact comes in all different shapes and sizes.
The beauty of small events
Smaller events, whether it’s a workshop, C-level roundtable , or brand activation with just a handful of attendees, can be incredibly effective. They offer unique opportunities for connection and engagement that larger events often struggle to achieve. Through years of running events for some of the biggest brands in the world, we know more and more that genuine interactions are becoming much harder to come by. Which is why smaller events can provide a more personal touch.
Consider a local craft beer tasting in Adelaide or a pop-up art exhibition in Sydney’s creative precincts. These events might not attract thousands, but they foster and create a sense of community, encouraging attendees to connect over shared interests. Word of mouth is a powerful force which is often discounted by many. In doing so, smaller events, when done well can create lasting relationships and develop loyalty.
Eventful Projects: planning with purpose
We’re all about highlighting the importance of purposeful planning and execution. Even a small event requires strategic thinking. Defining your objectives clearly, like:
- Are you looking to raise brand awareness?
- Launch a new product?
- Engage with your local community?
Provides us with the knowledge to cover all aspects when planning a smaller event for you. And guess what? You might come out of this smaller event with a larger “brand recognition footprint” than what you would have with a large event, because the people you got in the room may be far more influential than you thought (and let’s be honest, these ideal attendees just might not like the big events).
Eventful Projects focuses on quality over quantity which can lead to more memorable experiences. For instance, it might not be necessary for you to have a list of speakers…but you could consider having one compelling keynote, followed by engaging Q&A sessions. This approach not only maintains interest but also encourages dialogue and feedback, invaluable for smaller events and events in the future.
Leverage local talent and resources
One of the beauties of hosting smaller events in Australia is the abundance of local talent and resources at your fingertips. From inviting a local chef to showcase regional produce to collaborating with local artists for entertainment, tapping into the community can elevate your event. Not only does this create a unique experience for your attendees, but it also supports local businesses, fostering a sense of solidarity that Australians hold dear.
For businesses, smaller events can be a strategic tool for brand building. By hosting intimate gatherings, companies can showcase their products or services directly to a targeted audience. This direct engagement allows for meaningful conversations, immediate feedback, and an opportunity to demonstrate value in a way that a larger event might miss.
Imagine a small outdoor gathering in the Barossa Valley, where wine enthusiasts gather for an exclusive tasting of a new vintage. The atmosphere is relaxed, the conversations flow, and attendees feel special. This kind of event not only drives sales but also cultivates brand advocates who will share their experience with friends and family.
At Eventful Projects, the spirit of connection and community thrives in every corner, whether we’re working in a big city at a large event, or in our back yead in the Barossa Valley, Adelaide Hills or McLaren Vale, we’ve seen it all and know exactly what works.
While grand events have their place, let’s not underestimate the power of smaller, thoughtfully curated gatherings. They can be just as eventful, driving success and creating meaningful connections. So next time you plan an event, why not consider embracing the beauty of the small, and watch as it leads to big results.
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We’re passionate about creating extraordinary events!
We transform enterprising ideas into extraordinary experiences, delivering measurable results that exceed expectations. Let us help bring your event vision to life.
With extensive experience across industries and event types, we manage your events from concept to execution, handling every detail so you can focus on business priorities.
- Global Expertise, Personalised Touch
- Risk-Free, Transparent Pricing
- End-to-End Event Excellence
Elevate your conference and events: contact Vicky, Founder of Eventful Projects today to explore how we can help you create wildly successful events that deliver you big results.
Vicky Troptsidis
vicky@eventfulprojects.com.au
042 2053 013
